Let’s face it – time is probably our greatest resource. We never seem to have enough of it and it seems to pass so quickly. Well we won’t get any more of it and we can’t slow it down.
What we can do is make the most of the time we have. Here are some simple steps you can take to get the most out of your day:
1. Plan your day the night before – At the end of each day write out all the things you need to do the following day to achieve your goals. Pull together all the information you’ll need, phone numbers and relevant paperwork.
2. Prioritise the list – Number each item and do the harder jobs first. There’s always the temptation to do the easy jobs first. However, think how the thought of doing the hard jobs hangs over you as you do the easy stuff. Think how good you’ll feel when the nasties are out of the way and how motivated you’ll feel.
3. Stick to your list – Check off each item as you go and avoid distractions. You don’t need to answer every email/text as they come in. Set a schedule to check your email/notifications once every hour, or whatever works best for you.
4. Remember the Three “D’s” – Do it, Delegate it or Dump it. Handle each piece of paper only once. Either do something about it now, delegate it to someone else or throw it in the trash. And remember – “Only do it if only you can do it.”
5. Don’t procrastinate – Procrastination really is the “Thief of Time” It’s so easy to put things off till another time or till “I’ve had time to think about it.” DO IT NOW!
6. Plan your leisure time – Schedule out time for you to relax, workout, go shopping, whatever it is that you enjoy.
7 Be honest with yourself – Keep asking – “Is what I’m doing now getting me to where I want to get to?” if the answer is “no,” change what you’re doing.
For most folks, owning your own business is a dream come true. The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner. Sure, there’s more stress than what you probably imagined when you were creating your grand plans, but with a little strategy and planning you can overcome any tough spot you get in. There are 7 tactics developed by successful marketers that are sure to make your business as successful as theirs.
Create A One of a Kind Selling Point
If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you.
Don’t go out on a limb to create new products and services to get attention. Just add a special benefit to the ones you already have… maybe it’s quicker service or a guarantee. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.
We all know that business owners think their product or services are the best thing going, but it’s what the current customers think about it that really matters to your prospective customers. They’re the ones who see things from their point of view… what they have to say about the business has an impact.
Testimonials play an important part in advertising – especially for small businesses. Yeah, big businesses with well-known names don’t have to worry about it, but small companies can use testimonials as marketing tools to build credibility.
Think about it…how else can we gain credibility than by creating a group of satisfied customers and shouting what they have to say? Let’s look for ways we can make testimonials an effective part of our marketing campaigns.
Upselling is one of the most successful marketing trends today. Everywhere you go, someone is trying to get you to buy more. From fast food with supersize options, to clothing stores that try to sell you shoes to match your outfit, everyone’s jumping on the bandwagon. Why? It works!
Your customers already know that you have great products and provide satisfactory service. They trust you to come through for them. Think about it, it’s much easier to make sales to someone you already have a relationship with.
Use every opportunity to increase your sales volume within the customer audience you already have. Do you have a product that goes with the one they are purchasing? Offer it to them at the register. It’s a proven and effective method for increasing sales. You may be shocked at the additional sales you can generate from those who are already buying from you.
Make Your Price Seem Smaller
Divide and conquer, The old war tactic works in marketing too! When the price seems too steep, break it down into “buyable” size bites. A $120 item is only 12 low monthly payments of $10. A $365 purchase would only cost $1 per day. Now that sounds affordable!
Paint The Benefits Pretty
Customers buy because they want to enjoy the benefits of the purchase. A lady might buy a dress because she wants to feel sexy, or a man will buy a book because he finds pleasure in reading. Emotions are the key element that drives purchases.
Use word pictures to stir up the emotions that will instigate the sale. Let them “feel” the benefits, and they’ll be more apt to head for the cash register. Put them where you want them.
Create Attention Getting Headlines
Are you ready to capture your reader’s attention with a great copy? The headline is the place to start. How often do you scan the newspaper’s headlines before you decide whether or not to read the article? Yeah, that’s where we lose or gain the reader’s interest, so it’s a pretty important part of the advertisement.
A good headline should telegraph its message in twelve words or less. Double check those headlines. Do they make a promise of a positive benefit, or ask a provocative question? Don’t settle for less than attention grabbing statements.
Provide An Offer They Can’t Resist
Is your deal too good to pass up? If not, you need to improve it. I’m not talking about cutting prices even more, you need to make a profit, but you can make the deal sweeter by increasing the reader’s knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.
I think that most people would agree that the people who have goals are more successful than those who do not have any.
I often talk about leadership and management. Leadership is about doing the right things while management is about doing things right. Often when we study time management, we study efficiency (doing things right) and make the assumption that we have the effectiveness (leadership) solved.
The first step in any time management system should be to work on goals and as such, I use the following 60 Minute Goal Setting Exercise.
At the top of a blank piece of paper write down “values” and then spend 10 to 15 minutes writing down everything that you value.
At the top of a blank piece of paper write down “lifetime goals.” This is where you dream. For example, what places would you like to visit; what experiences would you like to have; what would you like to accomplish within your lifetime. This might include traveling to Australia; getting a university degree; living in an X square foot house, etc. There are no rules to this brainstorming – simply make a list.
At the top of a blank piece of paper write down what you would do if you had six months to live. This part of the exercise really came home to me this week when one of my close friends died at 36 years old. Some of us may have only six months to live; however, we may not know it yet. List everything that you would do if you had only six months to live. Part of the purpose of this exercise that I found works well for me is that it brings the truly important into focus. Often I find things that I would do if I had only six months to live that are not listed on my lifetime goals.
At the top of a blank piece of paper write down your goals for this year. After doing the first three steps, you will find this step much easier than the others. These are the goals to focus on NOW.
This total exercise will only take an hour. An hour spent clarifying your goals can save you hundreds of hours.
Are you ready to grab attention on Social Media? Do you know what is Social Selling aka Attraction Marketing?
Social selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them and engage with potential leads. The tactic can help businesses reach their sales targets. Think of social selling as modern relationship-building.
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5 Emotions That Could Be Stopping You From Living Your Dreams
Hurtful memories can stifle your development and growth. How do we break through this insidious mental conditioning? How do we grow and develop beyond hurtful episodes that bury themselves in our subconscious and influence our lives? How do we change and grow so that we can live our dreams?
The first step is to break the hold of these inhibiting influences from the past. Recognize them and then either get rid of them or turn them into a positive force that pushes you ahead rather than holds you back. Identify these inhibiting memories in your life so that you control them rather than allowing them to control you. Did someone hurt your feelings? Forgive them and forget it. Move on. Did someone punish you unfairly? It’s over. It’s done. Go on.
Here are a few of the most common emotions that burrow into the subconscious and impede our growth as individuals:
Anger: This is a natural response to a perceived attack or injury. It makes energy flow. But when allowed to simmer, it depletes energy that could be used to improve your life. If you hold your anger for more than a week, it is only hurting you. Make yourself let go. Envision yourself throwing it out. Ease your mind. Transform your anger into positive motivation. Don’t get mad, get motivated.
Revenge: The first cousin of anger. It also robs you of strength in the long run. The person who has injured you has probably gone on with life; so should you. Don’t let the injury hurt you further by inhibiting your growth. Lose it or use it. Instead of saying, “I’ll get them,” say, “I’ll show them. I’LL BE SOMEBODY!”
Sadness: This is more crippling than anger because it drains you from the start, sapping your will to go on. You probably will have to let this drain away slowly at its own pace. Time heals, but if the sadness seems to linger, consciously force it out. Seek out things that make you laugh and feel positive about life. Realize that feeling sad will not change anything. Seek peace of mind as your right.
Resentment: Life is not always fair. It is unrealistic to feel any other way, and holding on to resentment is no way to fight back. Drop it and get back into the battle.
Guilt: Guilt is another emotion that stands between you and your dreams. All of us have done things we feel bad about and regret. Things we would do differently. Many of us carry that guilt around and it keeps us from moving forward. Don’t let people put you on a guilt trip. Say to yourself when someone is putting you on the defensive, “No matter what you do or say to me, I am still a worthwhile person.”
To rid yourself of these past emotions, put them in a perspective that is positive rather than negative and thereby cut off their painful roots in your subconscious. Reinterpret the past with these methods: Get better, not bitter. Find a quiet, comfortable place. Sit back and relax. Think about something or someone who caused you pain or disappointment. Now take a mental step back from that feeling and the situation. Assess it. Did the emotions that resulted make you stronger? Did they give you determination? Can you use those memories to empower you rather than drain you? Why let them hurt you further?
Going viral means exposure, and exposure means new customers.
A LOT of new customers!
The TikTok for Business mantra is not one to be taken literally and is a useful message for marketers to extend across all social platforms and campaigns. It aims to encourage marketers to embrace the creativity of the platform which is known for the so-called #TikTokMadeMeBuyIt phenomenon.
In an attempt to highlight the benefits of following TikTok’s advice, they’ve shared statements from brands that have followed this advertising trend with great success.
As explained by TikTok Global Business Marketing head Katie Puris: “…what happens on TikTok is completely unique. Every day, people participate in campaigns, build alongside them, and even create their own TikToks for brands and products they love. We frequently hear people say, ‘I didn’t even realize that was an ad!’ and that’s the goal on TikTok. The work is so good, it fits right in and it’s celebrated… just like a TikTok.”
This is why I’ve created a FREE TikTok For Entrepreneurs & network marketers Cheat Sheet! I will also send you a video training that contains the key pieces of information that have allowed me to successfully grow my following so quickly!!
Like most people, you probably took inventory at the beginning of the year and made plans and goals for the year. Yet, the experts say that 30 percent of the people who make New Year’s resolutions have given up by Feb. 1 and over half will concede defeat by July. Why does this happen? It happens because a resolution, by definition, is simply the expression of an opinion, will or intent. It is not a goal. Resolutions also tend to be very vague. Example: “This year I resolve that I will get a better job” or “This year I resolve to be a better person.” Let me give you an analogy. In some ways, a resolution is like the canvas of a tent, while the goals are like the poles and stakes. You can’t expect to raise a tent without the poles and stakes to support it. Likewise, you can’t expect to fulfill a resolution without having goals to support them.
Using the tent analogy, those that are truly successful in raising a tent have probably also reviewed a list of instructions that told them in what order to complete specific tasks. In our resolutions and goals example, this would be the action plan. The action plan is the roadmap that will tell you what needs to be done and when to do it in order to achieve your goals and fulfill your resolutions. Use this five-step process and you can beat the odds and achieve the success you deserve!
Analyze what you wish to accomplish. Think about what is most important to you. Look at where you are today and determine where it is you want to go.
Identify your key objectives. Rank-order them, and limit yourself to no more than three. (Five if you must.)
Create an action plan. This is where you say, “Here’s what I plan to do and here’s how I plan to do it.” This must be written using SMART goals, which are “specific, measurable, achievable, realistic and timely.” Ex. Resolution: I will lose weight this year. SMART Goal: I will walk for 30 minutes three times a week beginning on February 1.
Prioritize your plan. This is where you say, “Here’s the order that I plan to do them in.” Use the 20/80 rule and focus on the 20% of the tasks that will produce 80% of the results.
Implement your plan. This is where you say, “Here’s how I will put my plan into practice.” Then do it! This should include a regular review and celebration process. Weekly is best but no less than monthly.
If you follow these simple steps, you will not only be able to accomplish your goals, but keep your New Year’s resolutions! I believe in you!
One of the keys to being a successful Internet Entrepreneur is choosing a niche. One of the challenges of the World Wide Web is its expansive reach and versatile nature. As the old joke goes, the best thing about the Web is that you can do virtually anything, the worst thing about the Web is that you can do virtually anything.
Pick a starting point that you’re interested in and stick with it until you are successful or you have established that your idea is not as profitable as you originally thought.
When you begin to market, where do you start? You know you don’t want to compete with some of the large companies on the Net. However there are great opportunities for small and nimble operators.
Analyze what you are selling or what you want to sell. It should be in an area that you know a lot about or want to learn about. It may have wide appeal, but think of those it appeals to most. For example, does your product appeal to musicians? That’s a pretty wide market. Narrow it down. Who is most likely to be interested, singers or instrumentalists? From there you might want or need to narrow it even further. For example, your product might appeal to musicians of a certain age, or musicians who favor a certain kind of music or even a particular singer.
After narrowing it down as far as you can, think of appropriate keywords. Check with Google to see how many sites come up using these keywords. Next, use a site that tracks keyword usage (such as Word Tracker or Overture) to see if there are plenty of users looking for that information. If there are enough potential customers and the competition is low, you may have found your niche.
After you have chosen your niche, try to use it in your Website title. This can help your Website ranking. Another tool for choosing a niche is to study the competition and find out how to make your site unique.
Choosing a niche will help your Website stand out. Find one with plenty of potential customers and little competition and you have a very good chance of watching your business grow.
So often we don’t utilize one of the most persuasive selling components in our marketing materials – the words of our own clients. Many creative people have wonderful testimonials from clients, but never use them for fear that they are “bragging” or that it is “too self promotional.” Well of course it’s self promotional! That’s what good marketing is!
When you have finished a project for a client, why not capture that moment in the client’s own words to use for showing potential clients the value of your services? Testimonials are even more crucial for creative businesses because it is more difficult for the average person to set a value on most arts related items and services. Seeing others talk about the value of working with you will help them more readily understand the value of your work. If your client doesn’t come running to you with a testimonial, then ask her for one. There is nothing wrong with that and most clients are honored you asked them.
The best testimonials are ones that show a measurable goal has been reached and uses language that your potential clients can identify with.
If you have testimonials, but they are not measurable, then they aren’t as persuasive as they need to be in order to sell a future client. To get measurable testimonials, all you have to do is ask for them. If you receive a testimonial from a client that isn’t measurable and doesn’t show a specific example of how that client has improved since working with you, then thank the client for the kind comments and ask him to narrow down the success to one or two specific items that are improved due to your work together.
You can respond with something like:
“Thanks for your feedback. It’s wonderful to hear about your success. What specifically has improved during our work together? Were you able to measure the difference?”
The more measurable the testimonial, and the more the client speaks in his own words, the more persuasive it is to the potential client, and the easier it is to generate new business.
Review your client list and look back over recent projects. Ask your best clients for measurable testimonials. It’s a whole lot easier than making a cold call!