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Let’s face it – time is probably our greatest resource. We never seem to have enough of it and it seems to pass so quickly. Well we won’t get any more of it and we can’t slow it down.
What we can do is make the most of the time we have. Here are some simple steps you can take to get the most out of your day:
1. Plan your day the night before – At the end of each day write out all the things you need to do the following day to achieve your goals. Pull together all the information you’ll need, phone numbers and relevant paperwork.
2. Prioritise the list – Number each item and do the harder jobs first. There’s always the temptation to do the easy jobs first. However, think how the thought of doing the hard jobs hangs over you as you do the easy stuff. Think how good you’ll feel when the nasties are out of the way and how motivated you’ll feel.
3. Stick to your list – Check off each item as you go and avoid distractions. You don’t need to answer every email/text as they come in. Set a schedule to check your email/notifications once every hour, or whatever works best for you.
4. Remember the Three “D’s” – Do it, Delegate it or Dump it. Handle each piece of paper only once. Either do something about it now, delegate it to someone else or throw it in the trash. And remember – “Only do it if only you can do it.”
5. Don’t procrastinate – Procrastination really is the “Thief of Time” It’s so easy to put things off till another time or till “I’ve had time to think about it.” DO IT NOW!
6. Plan your leisure time – Schedule out time for you to relax, workout, go shopping, whatever it is that you enjoy.
7 Be honest with yourself – Keep asking – “Is what I’m doing now getting me to where I want to get to?” if the answer is “no,” change what you’re doing.
For most folks, owning your own business is a dream come true. The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner. Sure, there’s more stress than what you probably imagined when you were creating your grand plans, but with a little strategy and planning you can overcome any tough spot you get in. There are 7 tactics developed by successful marketers that are sure to make your business as successful as theirs.
Create A One of a Kind Selling Point
If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you.
Don’t go out on a limb to create new products and services to get attention. Just add a special benefit to the ones you already have… maybe it’s quicker service or a guarantee. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.
Use Testimonials
We all know that business owners think their product or services are the best thing going, but it’s what the current customers think about it that really matters to your prospective customers. They’re the ones who see things from their point of view… what they have to say about the business has an impact.
Testimonials play an important part in advertising – especially for small businesses. Yeah, big businesses with well-known names don’t have to worry about it, but small companies can use testimonials as marketing tools to build credibility.
Think about it…how else can we gain credibility than by creating a group of satisfied customers and shouting what they have to say? Let’s look for ways we can make testimonials an effective part of our marketing campaigns.
Upsell
Upselling is one of the most successful marketing trends today. Everywhere you go, someone is trying to get you to buy more. From fast food with supersize options, to clothing stores that try to sell you shoes to match your outfit, everyone’s jumping on the bandwagon. Why? It works!
Your customers already know that you have great products and provide satisfactory service. They trust you to come through for them. Think about it, it’s much easier to make sales to someone you already have a relationship with.
Use every opportunity to increase your sales volume within the customer audience you already have. Do you have a product that goes with the one they are purchasing? Offer it to them at the register. It’s a proven and effective method for increasing sales. You may be shocked at the additional sales you can generate from those who are already buying from you.
Make Your Price Seem Smaller
Divide and conquer, The old war tactic works in marketing too! When the price seems too steep, break it down into “buyable” size bites. A $120 item is only 12 low monthly payments of $10. A $365 purchase would only cost $1 per day. Now that sounds affordable!
Paint The Benefits Pretty
Customers buy because they want to enjoy the benefits of the purchase. A lady might buy a dress because she wants to feel sexy, or a man will buy a book because he finds pleasure in reading. Emotions are the key element that drives purchases.
Use word pictures to stir up the emotions that will instigate the sale. Let them “feel” the benefits, and they’ll be more apt to head for the cash register. Put them where you want them.
Create Attention Getting Headlines
Are you ready to capture your reader’s attention with a great copy? The headline is the place to start. How often do you scan the newspaper’s headlines before you decide whether or not to read the article? Yeah, that’s where we lose or gain the reader’s interest, so it’s a pretty important part of the advertisement.
A good headline should telegraph its message in twelve words or less. Double check those headlines. Do they make a promise of a positive benefit, or ask a provocative question? Don’t settle for less than attention grabbing statements.
Provide An Offer They Can’t Resist
Is your deal too good to pass up? If not, you need to improve it. I’m not talking about cutting prices even more, you need to make a profit, but you can make the deal sweeter by increasing the reader’s knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.
I think that most people would agree that the people who have goals are more successful than those who do not have any.
I often talk about leadership and management. Leadership is about doing the right things while management is about doing things right. Often when we study time management, we study efficiency (doing things right) and make the assumption that we have the effectiveness (leadership) solved.
The first step in any time management system should be to work on goals and as such, I use the following 60 Minute Goal Setting Exercise.
At the top of a blank piece of paper write down “values” and then spend 10 to 15 minutes writing down everything that you value.
At the top of a blank piece of paper write down “lifetime goals.” This is where you dream. For example, what places would you like to visit; what experiences would you like to have; what would you like to accomplish within your lifetime. This might include traveling to Australia; getting a university degree; living in an X square foot house, etc. There are no rules to this brainstorming – simply make a list.
At the top of a blank piece of paper write down what you would do if you had six months to live. This part of the exercise really came home to me this week when one of my close friends died at 36 years old. Some of us may have only six months to live; however, we may not know it yet. List everything that you would do if you had only six months to live. Part of the purpose of this exercise that I found works well for me is that it brings the truly important into focus. Often I find things that I would do if I had only six months to live that are not listed on my lifetime goals.
At the top of a blank piece of paper write down your goals for this year. After doing the first three steps, you will find this step much easier than the others. These are the goals to focus on NOW.
This total exercise will only take an hour. An hour spent clarifying your goals can save you hundreds of hours.
Are you ready to grab attention on Social Media? Do you know what is Social Selling aka Attraction Marketing?
Social selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them and engage with potential leads. The tactic can help businesses reach their sales targets. Think of social selling as modern relationship-building.
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5 Emotions That Could Be Stopping You From Living Your Dreams
Hurtful memories can stifle your development and growth. How do we break through this insidious mental conditioning? How do we grow and develop beyond hurtful episodes that bury themselves in our subconscious and influence our lives? How do we change and grow so that we can live our dreams?
The first step is to break the hold of these inhibiting influences from the past. Recognize them and then either get rid of them or turn them into a positive force that pushes you ahead rather than holds you back. Identify these inhibiting memories in your life so that you control them rather than allowing them to control you. Did someone hurt your feelings? Forgive them and forget it. Move on. Did someone punish you unfairly? It’s over. It’s done. Go on.
Here are a few of the most common emotions that burrow into the subconscious and impede our growth as individuals:
Anger: This is a natural response to a perceived attack or injury. It makes energy flow. But when allowed to simmer, it depletes energy that could be used to improve your life. If you hold your anger for more than a week, it is only hurting you. Make yourself let go. Envision yourself throwing it out. Ease your mind. Transform your anger into positive motivation. Don’t get mad, get motivated.
Revenge: The first cousin of anger. It also robs you of strength in the long run. The person who has injured you has probably gone on with life; so should you. Don’t let the injury hurt you further by inhibiting your growth. Lose it or use it. Instead of saying, “I’ll get them,” say, “I’ll show them. I’LL BE SOMEBODY!”
Sadness: This is more crippling than anger because it drains you from the start, sapping your will to go on. You probably will have to let this drain away slowly at its own pace. Time heals, but if the sadness seems to linger, consciously force it out. Seek out things that make you laugh and feel positive about life. Realize that feeling sad will not change anything. Seek peace of mind as your right.
Resentment: Life is not always fair. It is unrealistic to feel any other way, and holding on to resentment is no way to fight back. Drop it and get back into the battle.
Guilt: Guilt is another emotion that stands between you and your dreams. All of us have done things we feel bad about and regret. Things we would do differently. Many of us carry that guilt around and it keeps us from moving forward. Don’t let people put you on a guilt trip. Say to yourself when someone is putting you on the defensive, “No matter what you do or say to me, I am still a worthwhile person.”
To rid yourself of these past emotions, put them in a perspective that is positive rather than negative and thereby cut off their painful roots in your subconscious. Reinterpret the past with these methods: Get better, not bitter. Find a quiet, comfortable place. Sit back and relax. Think about something or someone who caused you pain or disappointment. Now take a mental step back from that feeling and the situation. Assess it. Did the emotions that resulted make you stronger? Did they give you determination? Can you use those memories to empower you rather than drain you? Why let them hurt you further?
Going viral means exposure, and exposure means new customers.
A LOT of new customers!
The TikTok for Business mantra is not one to be taken literally and is a useful message for marketers to extend across all social platforms and campaigns. It aims to encourage marketers to embrace the creativity of the platform which is known for the so-called #TikTokMadeMeBuyIt phenomenon.
In an attempt to highlight the benefits of following TikTok’s advice, they’ve shared statements from brands that have followed this advertising trend with great success.
As explained by TikTok Global Business Marketing head Katie Puris: “…what happens on TikTok is completely unique. Every day, people participate in campaigns, build alongside them, and even create their own TikToks for brands and products they love. We frequently hear people say, ‘I didn’t even realize that was an ad!’ and that’s the goal on TikTok. The work is so good, it fits right in and it’s celebrated… just like a TikTok.”
This is why I’ve created a FREE TikTok For Entrepreneurs & network marketers Cheat Sheet! I will also send you a video training that contains the key pieces of information that have allowed me to successfully grow my following so quickly!!
One of the keys to being a successful Internet Entrepreneur is choosing a niche. One of the challenges of the World Wide Web is its expansive reach and versatile nature. As the old joke goes, the best thing about the Web is that you can do virtually anything, the worst thing about the Web is that you can do virtually anything.
Pick a starting point that you’re interested in and stick with it until you are successful or you have established that your idea is not as profitable as you originally thought.
When you begin to market, where do you start? You know you don’t want to compete with some of the large companies on the Net. However there are great opportunities for small and nimble operators.
Analyze what you are selling or what you want to sell. It should be in an area that you know a lot about or want to learn about. It may have wide appeal, but think of those it appeals to most. For example, does your product appeal to musicians? That’s a pretty wide market. Narrow it down. Who is most likely to be interested, singers or instrumentalists? From there you might want or need to narrow it even further. For example, your product might appeal to musicians of a certain age, or musicians who favor a certain kind of music or even a particular singer.
After narrowing it down as far as you can, think of appropriate keywords. Check with Google to see how many sites come up using these keywords. Next, use a site that tracks keyword usage (such as Word Tracker or Overture) to see if there are plenty of users looking for that information. If there are enough potential customers and the competition is low, you may have found your niche.
After you have chosen your niche, try to use it in your Website title. This can help your Website ranking. Another tool for choosing a niche is to study the competition and find out how to make your site unique.
Choosing a niche will help your Website stand out. Find one with plenty of potential customers and little competition and you have a very good chance of watching your business grow.
7 Habits of Outrageously Successful “Home-Based” Entrepreneurs
You’ve read the ads or seen the infomercials. “Build a six or seven figure income while lounging in your pajamas in your work at home business.” For many people who hear this, their scam detector goes up and they become defensive. Why? Because they have heard countless horror stories of people who have lost their shirts trying to create a business from home. However, the truth is there are thousands of home based entrepreneurs around the country who have cracked the code, created their place in the world and taken it to the bank. So how did they do it? Why do some people struggle and never ever break even, while others create outrageously successful home based careers?
There are certain habits which I believe are consistent with all of these enterprises. Here are seven habits or traits to insure an outrageously profitable home-based venture.
Find a hungry target market and look for a product or service to meet their needs. I am surprised how many frustrated entrepreneurs miss this. What often happens is someone gets excited, hit by an entrepreneurial seizure and tries to start a business with a product or service and feels it will sell simply because of their emotional attachment. Keep your mind open when looking at home based business income opportunities. However, make sure someone wants to buy whatever you have to sell before you jump in. Don’t get me wrong, you want to have a passion for what you do. However, if you love 8 track tapes it might be a problem. And depending on your age you might be thinking, “What’s an 8 track tape?” Get my point? However, if you find a group of people who are hungry for what you have it is like shooting fish in a bucket. When you find a group that has a problem they want solved they will pay you to do it.
Understand nothing happens until a sale is made. I am amazed at how many budding entrepreneurs say they hate sales. This is unfortunate because everything else in a business is an expense. If you don’t have sales coming in the door eventually the doors will close. Sales and marketing if done correctly is the engine to a company’s success. The key is to add value to the customer at every opportunity. One of the vital things to remember is the first time you obtain a client is the most expensive. But real wealth is built when you have the opportunity to sell to a customer over and over again. Some companies even take a loss to get the customer in the pipeline because they realize the real money is on the back end and the true profit is in the lifetime value of the customer.
Develop a strong team. One of the traits that will accelerate the success of any business is the leverage generated by the help of others. While you are building a home based business you don’t want to do it alone. There are only 24 hours a day and you can’t do everything. You want to look for opportunities to outsource all non revenue generating activities. Successful proprietors don’t waste a lot of time on filing and organizing.
Focus on the business, not just working in the business. What separates you from being able to create a company that provides you with great income and lifestyle versus one that you are chained to the doors is a matter of focus. Successful entrepreneurs focus on the big picture. I’m saddened when people say, “No one can do what I do.” This might be true however it presents a great challenge. You are now a slave to your business. The business no longer serves you. The goal must be to take “you” out of as much of your business as possible. Look for ways to remove you, automate and systemize the process. One of the ways to do this is to use the leverage of technology. You might want to use a website that allows people to order your product or service 24/7. Or you might write a book which can be sold while you are asleep. Get the picture.
A highly successful home based business has a central theme or mission. Many home based businesses never reach success because they are trying to do too many things at the same time. You might be saying, “But I want to create multiple streams of income.” The problem with multiple streams of income can be a nightmare if approached incorrectly. New entrepreneurs often make the mistake of trying to create several profit centers from non aligned businesses. For example, you will find people who try to start real estate, network marketing and internet marketing all at the same time.
The reason you will almost never have success with this strategy is you can not build momentum. Each business has a totally different business model and you can’t leverage the energy of one to another. However, the successful home based entrepreneur understands the law of momentum. For example, if you were an author one of your products would be the book. However, you could spin that product into an empire by leveraging it into an ebook, tape set, work-book, seminar, boot camp and coaching program. Do you see the power of having one central product or theme and how you can leapfrog to success? You want to be focused and committed to a central theme. Once you have success you can add another stream of income. This trait is one of the hidden keys to success.
Resilient and quick to adapt to change. This is one of the distinct advantages solo-entrepreneurs have over large companies. Oftentimes large corporations invest thousands of dollars in a project and even when they know it’s not working they are slow to change. In Corporate America this may not kill a business because one mistake is just a cog in the wheel. However, in small business your ability to change on a dime allows you to test things and when things work you do it with massive all out action. And when something is not working you simply let it go, test something else and move forward.
Commit to continual education. Now, I am not talking about another degree or certificate. There are plenty of people with plaques on their walls that aren’t able to create the income and lifestyle they want. However, I love the quote by one of the leading experts in self-development. Jim Rohn says, “Formal education will make you a living; self education will make you a fortune.” Personal development and specialized knowledge often is the difference between a fledgling operation and one that has an outrageously bottom line. Why? Because successful people know that the best investment they can make is in self. Make sure that you are always staying ahead of the curve and immerse yourself in your area of expertise. You can do this by attending seminars, tele-classes, boot camps or participating in coaching programs.
Should you be interested to learn how to do attraction marketing, email us at julia@attractionmarketingcoachjulia..com
Life is full of ups and downs and sometimes has a few sideways thrown in too. When things go wrong or don’t go as planned, or when something happens to throw us off balance and doubt ourselves it can be tough to deal with. After all, we all want things to go well and to end up as ‘winners’. But life will always throw challenges at us, and we can’t control everything. Nor should we try. It’s not what happens to you but what you do with what happens to you that makes the difference. Here are three easy ways that you can always come out on top.
Focus on Your Strengths- We’re a bunch of contradictions – sorry to break it to you. Sometimes happy, sometimes sad; sometimes hopeful, sometimes pessimistic; sometimes childish and sometimes mature. We also have a whole load of strengths and weaknesses that affect what we do and how we do it, but tend to put more focus on our weaknesses and not our strengths.
A strength is something that you do consistently well or at a near-perfect level of performance – it’s something you’re just able to do, you’re hard-wired to do it well and you get an inherent satisfaction from doing it. It could be tackling and solving complex problems, empathising with people, having a lively imagination or being able to make the perfect omelette.
Focusing on what you do well rather than what you’re not so good at makes all kinds of sense. When you look at what you’re not good at you feel bad about yourself and your ability, but when you focus on and play to your strengths you’re guaranteed to get results, and can even eliminate any negative effect your weaknesses might have.
There was a guy I worked with who hated public speaking and recognised that it was one of his weaknesses. He worked as an advertising executive and as he climbed the ladder he found he had to do more and more presentations – he’d stutter, freeze, forget his point and not perform at his best at all. But when we focused on his strengths we found that he had amazing social skills, an ability to establish great rapport with people in no time at all and had a fantastic sense of humour. Using those strengths he was able to connect easily with each person in his audience, enjoy himself a whole lot more and to deliver presentations that had fun, humour and warmth in them. He used his strengths to overwhelm his weaknesses and went from strength to strength himself.
Set Things Up Ahead Of Time- Sure, there will be times when you can just head into something, do brilliantly at it and get the result you were hoping for (normally if you’re playing to your strengths), but other times you might blunder forwards, wing it and not get the result you wanted. Whatever challenges or opportunities you’re facing you’ll stand a much better chance of getting a great result if you set things up to succeed ahead of time.
So what exactly do you want to happen? What solution, outcome or result would be great? Get really clear on the outcome you want from what’s facing you and how it would feel to get the outcome you’re looking for. Then start breaking it down – what can you do to set things up so that your desired outcome happens? What needs to be put in place? What will help to make what you want to happen, happen? And to ensure the best outcome, what are you willing to do?
Whatever faces you, it’s possible to get the result you want by being crystal clear about the kind of result you want and by putting effort into setting things up so that it happens. Look at this way – you’re infinitely more likely to get your most wanted result by putting time or effort into setting things up ahead of time than if you don’t. Your choice.
There’s No Such Thing as Losing Anyway- What’s life all about, really? Getting a good job, getting married, feeling valued, having fun? It’s about different things to different people, but to boil it down I think it’s about doing the best we can to have, do and be the best for ourselves and those we care about. Sometimes it’s a struggle and sometimes it’s a joy, but what is constant through it all is our capacity to learn, develop and grow. Humans have an unparalleled ability to learn and adapt, which is exactly why we’re able to do the best we can and find ways to have, do and be more.
That’s why everything you do takes you one step forward and it’s only by doing one thing, then another and another that the most astounding things in our world come about. As Thomas Edison said while he was on his 207th prototype for the electric light bulb – ‘I am not discouraged, because every wrong attempt discarded is another step forward.’ He’s absolutely right – everything you do that doesn’t work out is another tick in another box and another step forwards, because you know one more way not to do something and what not to do next time. You’ll never get to 100% without going from 1% to 99% first.
In all that you do, whether it turns out how you wanted it to or not, there’s the capacity for learning. That means that it’s all part of the process and everything that you do and learn is an important step forward.
There’s no such thing as losing, only learning and growing. So here’s to your continued success!”
Julia | Social Media Influencer | Social Media/ Tiktok Marketing Consultant 