Let’s face it – time is probably our greatest resource. We never seem to have enough of it and it seems to pass so quickly. Well we won’t get any more of it and we can’t slow it down.
What we can do is make the most of the time we have. Here are some simple steps you can take to get the most out of your day:
1. Plan your day the night before – At the end of each day write out all the things you need to do the following day to achieve your goals. Pull together all the information you’ll need, phone numbers and relevant paperwork.
2. Prioritise the list – Number each item and do the harder jobs first. There’s always the temptation to do the easy jobs first. However, think how the thought of doing the hard jobs hangs over you as you do the easy stuff. Think how good you’ll feel when the nasties are out of the way and how motivated you’ll feel.
3. Stick to your list – Check off each item as you go and avoid distractions. You don’t need to answer every email/text as they come in. Set a schedule to check your email/notifications once every hour, or whatever works best for you.
4. Remember the Three “D’s” – Do it, Delegate it or Dump it. Handle each piece of paper only once. Either do something about it now, delegate it to someone else or throw it in the trash. And remember – “Only do it if only you can do it.”
5. Don’t procrastinate – Procrastination really is the “Thief of Time” It’s so easy to put things off till another time or till “I’ve had time to think about it.” DO IT NOW!
6. Plan your leisure time – Schedule out time for you to relax, workout, go shopping, whatever it is that you enjoy.
7 Be honest with yourself – Keep asking – “Is what I’m doing now getting me to where I want to get to?” if the answer is “no,” change what you’re doing.
For most folks, owning your own business is a dream come true. The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner. Sure, there’s more stress than what you probably imagined when you were creating your grand plans, but with a little strategy and planning you can overcome any tough spot you get in. There are 7 tactics developed by successful marketers that are sure to make your business as successful as theirs.
Create A One of a Kind Selling Point
If you want to stand out from the crowd, create a unique selling proposition that stresses the benefits the customers will receive from doing business with you.
Don’t go out on a limb to create new products and services to get attention. Just add a special benefit to the ones you already have… maybe it’s quicker service or a guarantee. The most effective things to emphasize are benefits that your competition cannot or is not willing to give.
We all know that business owners think their product or services are the best thing going, but it’s what the current customers think about it that really matters to your prospective customers. They’re the ones who see things from their point of view… what they have to say about the business has an impact.
Testimonials play an important part in advertising – especially for small businesses. Yeah, big businesses with well-known names don’t have to worry about it, but small companies can use testimonials as marketing tools to build credibility.
Think about it…how else can we gain credibility than by creating a group of satisfied customers and shouting what they have to say? Let’s look for ways we can make testimonials an effective part of our marketing campaigns.
Upselling is one of the most successful marketing trends today. Everywhere you go, someone is trying to get you to buy more. From fast food with supersize options, to clothing stores that try to sell you shoes to match your outfit, everyone’s jumping on the bandwagon. Why? It works!
Your customers already know that you have great products and provide satisfactory service. They trust you to come through for them. Think about it, it’s much easier to make sales to someone you already have a relationship with.
Use every opportunity to increase your sales volume within the customer audience you already have. Do you have a product that goes with the one they are purchasing? Offer it to them at the register. It’s a proven and effective method for increasing sales. You may be shocked at the additional sales you can generate from those who are already buying from you.
Make Your Price Seem Smaller
Divide and conquer, The old war tactic works in marketing too! When the price seems too steep, break it down into “buyable” size bites. A $120 item is only 12 low monthly payments of $10. A $365 purchase would only cost $1 per day. Now that sounds affordable!
Paint The Benefits Pretty
Customers buy because they want to enjoy the benefits of the purchase. A lady might buy a dress because she wants to feel sexy, or a man will buy a book because he finds pleasure in reading. Emotions are the key element that drives purchases.
Use word pictures to stir up the emotions that will instigate the sale. Let them “feel” the benefits, and they’ll be more apt to head for the cash register. Put them where you want them.
Create Attention Getting Headlines
Are you ready to capture your reader’s attention with a great copy? The headline is the place to start. How often do you scan the newspaper’s headlines before you decide whether or not to read the article? Yeah, that’s where we lose or gain the reader’s interest, so it’s a pretty important part of the advertisement.
A good headline should telegraph its message in twelve words or less. Double check those headlines. Do they make a promise of a positive benefit, or ask a provocative question? Don’t settle for less than attention grabbing statements.
Provide An Offer They Can’t Resist
Is your deal too good to pass up? If not, you need to improve it. I’m not talking about cutting prices even more, you need to make a profit, but you can make the deal sweeter by increasing the reader’s knowledge of the value of the product, or adding bonuses that are perceived as valuable, but cost you little.
I think that most people would agree that the people who have goals are more successful than those who do not have any.
I often talk about leadership and management. Leadership is about doing the right things while management is about doing things right. Often when we study time management, we study efficiency (doing things right) and make the assumption that we have the effectiveness (leadership) solved.
The first step in any time management system should be to work on goals and as such, I use the following 60 Minute Goal Setting Exercise.
At the top of a blank piece of paper write down “values” and then spend 10 to 15 minutes writing down everything that you value.
At the top of a blank piece of paper write down “lifetime goals.” This is where you dream. For example, what places would you like to visit; what experiences would you like to have; what would you like to accomplish within your lifetime. This might include traveling to Australia; getting a university degree; living in an X square foot house, etc. There are no rules to this brainstorming – simply make a list.
At the top of a blank piece of paper write down what you would do if you had six months to live. This part of the exercise really came home to me this week when one of my close friends died at 36 years old. Some of us may have only six months to live; however, we may not know it yet. List everything that you would do if you had only six months to live. Part of the purpose of this exercise that I found works well for me is that it brings the truly important into focus. Often I find things that I would do if I had only six months to live that are not listed on my lifetime goals.
At the top of a blank piece of paper write down your goals for this year. After doing the first three steps, you will find this step much easier than the others. These are the goals to focus on NOW.
This total exercise will only take an hour. An hour spent clarifying your goals can save you hundreds of hours.
Are you ready to grab attention on Social Media? Do you know what is Social Selling aka Attraction Marketing?
Social selling is the practice of using a brand’s social media channels to connect with prospects, develop a connection with them and engage with potential leads. The tactic can help businesses reach their sales targets. Think of social selling as modern relationship-building.
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Most business owners fail to effectively attract and retain lifetime customers. What they fail to realize is the key principles of relationship marketing, that converts potential customers into repeat clients. To succeed in your business, your main goal should be to build a responsive email list of lifetime customers from your targeted market who trust you, feel grateful to you and value your recommendation. A good relationship with loyal customers is worth a fortune. That’s the most valuable thing any business can have. The key here is to build your large list of lifetime customers who trust you. Achieve this and you’re set for life. For that reason you need to learn the key principles of relationship marketing to be able to apply relationship marketing concepts to your website.
What’s Relationship Marketing? Relationship marketing is the method of gradually turning website visitors into subscribers and leads them from position to position along a planned program to convert them into life time customers. Think of relationship building as the foundation to your business. It establishes you as a professional, trustworthy and a consistent source.
7 Key Principles of Relationship Marketing: Building relationships online is more difficult when compared to offline relationship building. The techniques used are almost the same. But, turning a potential customer into a lifetime customer offline is easier due to the nature of the process. In online marketing you can’t meet your clients in person like in offline marketing. But, you can deliver what you want if you think of your potential clients in each step you make when building your business. Relationship marketing is a process, not just a one-time commitment. It starts the moment you think about building a business and continue as long as you stay in.
Know your potential customers- Before you start building your business; you need to determine your targeted market and know your potential customers. Learn how to know your customers to develop effective tactics for delivering your message to them. You can start getting to know your customers by taking some very simple steps.
– Determine in advance where your potential customers congregate.
– What newsletter do they read?
– What forums do they visit and post to?
– What else might you do while surfing the net?
The best places where you find your prospects are forums, discussion groups and discussion boards. Visit forums of your targeted market and figure out:
– What’s your potential customers’ problem?
– What are they looking for?
– What kind of business are they involved in?
– How do they want their problem to be solved?
– What words do they use?
Only by knowing your customers’ wants and needs can you successfully grow your business and be totally customer-oriented. In order to tailor your marketing and advertising strategies to appeal to the tastes and interests of your market, you must first identify your customer.
Relationship is not only based on knowing who your visitors are, but on knowing your customers’ and prospects’ specific needs.
Note: To attract more subscribers and build a strong relationship marketing the easy way use your prospects words. If you feel their pain and use their words when posting to forums, sending messages, etc… they’ll be related to you. You will be one of them; you are not a stranger then they will be likely to trust you and consider your recommendation.
Show your expertise- The majority of business people never completely and clearly display their knowledge to potential customers. Show to your targeted market you are the leader in your industry and they will follow you. People like to learn about your experience. They like to follow the expert’s steps to avoid mistakes and reach success the easy way with less investment in time and money.
Start a dialog to establish trust- Set up a continuing dialog to establish trust. Trust is a vital step to building a long-time relationship. This dialog should start as soon as your visitors submit information along with their email addresses. This explains their interest in your business. In return, you give them what they promised when they subscribed and keep contacts at periodic intervals by sending quality information to your subscribers. Your goal is to create long term relationships marketing with your subscribers. To do that you must invest time to gather available sources and high quality information and put it at your prospects’ disposal to help them succeed. Remember, maintaining customer enthusiasm and creating customer loyalty is your key to success.
Follow up- Dialog leads to follow-up. Hook your subscribers with your follow up messages series. Set up a series of follow up messages to send quality information to every new subscriber. Professionalism is the key to successful relationships. The main purpose of follow up is to remain visible to your subscribers so, when the need arises and your prospect wants to make a purchase, your product will be the first one the subscriber thinks of. If you want to make good money your mission will not cease at selling your product. Going after one sale is worthless. Following up with your customer after the sale is made is a great tactic. This important step will help you strengthen your relationship, decrease the refund proclamations and keep your customer baying from you again and a gain.
Keep following up; don’t stop and be creative. Don’t send your customers only sales messages. From time to time send free useful products they don’t find elsewhere that can help them make money and/or save time. Send special offers with discounts for loyal customers only. Keep them up to date and to the point with latest news, etc…
Offer good customer service- Some people will start an online business and only focus on what services or products they can sell to make good money. They are not worried about establishing good relationships with their customers and potential clients.
Answer your prospects’ requests as soon as you receive them.
Reply to every email within 24 hours with the needed response whether it is a question, concern or simply someone looking for more information.
Treat your customers right. Even if you offer the best products or services, most customers will evaluate your business by how they were treated while doing business with you. For that reason, it’s important to take care of your customers and give them the best product or service they want.
By providing great customer service to the people you do business with, you will get customers coming back to you again and again to buy your products or services.
Note: If you want to stay in your customers’ minds, serve them better. You can do this by collecting information from your customers’ feedback. Having a contacts page on your website with a comments or feedback form will keep you informed about your customers’ wants and problems. If you publish a newsletter, you can also accomplish this by asking for feedback from your subscribers. This is a great way of making your audience know you care about what they have to say and how important they are to you. When you show interest in your customers you will build credibility and loyalty.
Educate your subscribers- Put at your customers disposal manuals, frequently asked question (FAQ) web pages, articles, etc… to help them learn how to use your product or service perfectly. Educate your subscribers to help them build interest and loyalty for your business. Lifetime clients want you to be their trusted advisor. The more you educate your customers by offering them a variety of options, the greater your chance to earn their lifetime business. Education strengthens relationship marketing with clients.
Sell or recommend only quality products- Sell quality products that have value, plus offer a guarantee and stand behind it. One of the quickest ways to destroy a business relationship is selling poor quality products and not standing behind what you promise. If you want to promote other marketers’ affiliate programs from your website, take the time to investigate the companies you advocate. Promote only products from legitimate companies with solid Internet presence. Remember the companies you suggest will have an impact on your business reputation.
Relationship marketing is the cornerstone of every business. If you follow these key principles of relationship marketing, you’ll be on your way to building a responsive opt-in email list which will lead to more and better sales.
10 Ways To “Up-Level” Your Network Marketing Business This Week!
Network marketing is not just an excellent way to add an additional stream of income to your life, but it also gives you the amazing opportunity to be a part of a strong community of like-minded, passionate people! This business concept has been around for decades and is exponentially growing on a global scale year after year due to the fact that … It works! The residual income and dual business model that most companies provide offer individuals the opportunity to make it either a full-time career or a substantial second income.
With all of that said, in order to be successful in this business, it does require hard work, stepping outside of your comfort zone, and being persistent. Thankfully, once you set up a solid network of relationships, your business becomes MUCH less time-intensive, and it’s almost like going on “autopilot”. As I’m sure you can imagine, the key is to get to this crucial point as fast as possible!
Here are 10 simple steps to help you jump-start your business and maximize your network marketing potential in the next 7 days:
Use Your Products Regularly
This is number 1 for a reason! This is the most ignored part of almost every network marketing business. How do you expect your business to succeed if you will not even use your own products? Having a first-hand testimonial story from your products is HUGE. Being able to expertly answer your customer’s questions, post photos of yourself with your products, and educate people on the benefits your product may deliver are all keys to great marketing and repeat sales. If you are not already, make a commitment to start using your products this week and see where your business goes!
Educate Yourself Constantly
This is very important! Business and self-help books are a great way to start. Many industry leaders or stand-out CEOs have written books about how they got their business started and how they reached the top. Following the path of successful people before you is always a smart way to start in any business. Reading books on cultivating a positive attitude and a business mindset will set you up for success when you are facing a lull in your business or feel like you don’t want to keep going. Successful people are constantly working on their self-development and expanding their horizons. I recommend reading a mindset, business, or self-help book for a minimum of 15 minutes each day, preferably in the morning, to set the day off right!
Spend As Much Time As Possible With Your Upline
Your upline is a vast source of knowledge and information. Mingle with top distributors in your group, or other groups, and ask how they made it. Do three-way calls with your prospective customers/ business partners and your upline so you can get comfortable talking about your products and your business model as soon as possible. Most people are more than happy to share tips and advice with you. Be coachable and listen to their advice.
Start Making a List And Reach Out To A Minimum of 10 People Each Day
Start by making two lists: one of the people who you know would be interested in your products and another of the people who you think would be interested in hearing about your business and possibly want to join you. Making these lists are essential, and moving through these lists every day and reaching out to a minimum of 10 people per day will put you on the fast track to success. Almost every successful network marketer has done this at some point, and many habitually continue to do this because they know it works! It keeps you consistent, it keeps you actively engaged every day, and it continues to open new doors of opportunity to move more product or reach more people who may be looking to join a business like yours.
Care For Your Downline
An entire book can be written on this topic. Usually, it’s the little things that show how much you really care. Maintain regular contact, especially in the beginning. Offer online group hangouts and trainings to get your team started strong and always praise your team members’ accomplishments. Offer incentives for specific achievements, such as free product, recognition, free admission to a company training, money, or other rewards that will keep your group motivated. The more you can motivate them in the beginning and get them connected to the group, the more they will want to stay engaged and be excited about continuing to build, make more money, and move up in the ranks of the company.
Duplicate Yourself By Making Your Team Independent Of You
This will help to multiply your time and make you and your team more effective. Always lead by example. Never stop recruiting, training, and retailing. Remember the KISS formula – “Keep It Simple, Sweety” I know, I know, I changed the last word, but you get the meaning. You do this by conducting simple, brief, yet dramatic presentations and teaching your downline to do the same. Help your team with their personalized “elevator pitch” so that they feel comfortable sharing the products and the business opportunity as soon as possible.
Create a Large Customer Base
This is another largely ignored, yet very important, piece of your network marketing business. Don’t focus so much on building a huge downline that you forget how much profit you can also make by selling your products to retail customers. Some people will just not want to become part of your downline, no matter how great a product/system you may have. But, they may be very interested in buying your product directly from you. Social media has allowed us unlimited access to free marketing to people we know, and to people we have never met before. The more you post about your products or lifestyle and educate people on the benefits of what your product offers, the more you will create a consistent flow of customers and a steady stream of monthly, residual income.
Focus On Your Customers’ Needs
You must give customers more than they expect, and always satisfy your customers’ complaints immediately. Try to listen 80% of the time, and talk only 20%. Asking questions and choosing products based on their individual needs will keep them coming back. When posting, don’t just post about your product; post about the problem that your customer has and why this product will help. Focusing on people’s pain points is what will draw them to you and the solution you have for them. As stated above, your customers can be a huge source of future referrals and/or business. You must earn and maintain their trust. Once you have their trust, you can always ask for referrals, which leads to even more business and a larger downline.
Set Daily, Weekly, Monthly, & Yearly Goals – and Write Them Down!
Goal setting is essential, and creating achievable goals so as not to get overwhelmed right off the bat, is important. Breaking up a larger goal into smaller, more easily attainable goals is the key to success. You cannot just jump to the end. You have to make progress every day. Writing your goals down will help you succeed. A goal is just a “passing thought” or “wish” until you put it in writing. That is when it becomes concrete and real. It is also a great idea to keep a business journal of your daily activities, as it will help you to become more productive and time-conscious.
Get Out There And Do It Now!
The most important ingredient is ACTION! The quicker you start following the guidelines your upline has created for you, learning the products and their benefits, and start reaching out to people every single day, the quicker your business will take off and the more motivated you will be to keep going! If you are unsure about what to say or are still learning about your products, use your upline to help you reach out to your prospects. When your friends, family, and colleagues see your excitement and enthusiasm for your new products and business venture, they will automatically want to know more about what you’re doing. Not taking action is the #1 reason for failing at anything in life. If you commit to consistent action every single day, you will be a success at network marketing! By following these simple steps, you should begin to see the results start to materialize fairly quickly in your business! Hopefully, this has provided you with some actionable insights to help you to grow and succeed as you dive into this exciting business opportunity. And, as with anything worth working towards, please don’t forget to enjoy the journey on your way to the top!
5 Emotions That Could Be Stopping You From Living Your Dreams
Hurtful memories can stifle your development and growth. How do we break through this insidious mental conditioning? How do we grow and develop beyond hurtful episodes that bury themselves in our subconscious and influence our lives? How do we change and grow so that we can live our dreams?
The first step is to break the hold of these inhibiting influences from the past. Recognize them and then either get rid of them or turn them into a positive force that pushes you ahead rather than holds you back. Identify these inhibiting memories in your life so that you control them rather than allowing them to control you. Did someone hurt your feelings? Forgive them and forget it. Move on. Did someone punish you unfairly? It’s over. It’s done. Go on.
Here are a few of the most common emotions that burrow into the subconscious and impede our growth as individuals:
Anger: This is a natural response to a perceived attack or injury. It makes energy flow. But when allowed to simmer, it depletes energy that could be used to improve your life. If you hold your anger for more than a week, it is only hurting you. Make yourself let go. Envision yourself throwing it out. Ease your mind. Transform your anger into positive motivation. Don’t get mad, get motivated.
Revenge: The first cousin of anger. It also robs you of strength in the long run. The person who has injured you has probably gone on with life; so should you. Don’t let the injury hurt you further by inhibiting your growth. Lose it or use it. Instead of saying, “I’ll get them,” say, “I’ll show them. I’LL BE SOMEBODY!”
Sadness: This is more crippling than anger because it drains you from the start, sapping your will to go on. You probably will have to let this drain away slowly at its own pace. Time heals, but if the sadness seems to linger, consciously force it out. Seek out things that make you laugh and feel positive about life. Realize that feeling sad will not change anything. Seek peace of mind as your right.
Resentment: Life is not always fair. It is unrealistic to feel any other way, and holding on to resentment is no way to fight back. Drop it and get back into the battle.
Guilt: Guilt is another emotion that stands between you and your dreams. All of us have done things we feel bad about and regret. Things we would do differently. Many of us carry that guilt around and it keeps us from moving forward. Don’t let people put you on a guilt trip. Say to yourself when someone is putting you on the defensive, “No matter what you do or say to me, I am still a worthwhile person.”
To rid yourself of these past emotions, put them in a perspective that is positive rather than negative and thereby cut off their painful roots in your subconscious. Reinterpret the past with these methods: Get better, not bitter. Find a quiet, comfortable place. Sit back and relax. Think about something or someone who caused you pain or disappointment. Now take a mental step back from that feeling and the situation. Assess it. Did the emotions that resulted make you stronger? Did they give you determination? Can you use those memories to empower you rather than drain you? Why let them hurt you further?
Going viral means exposure, and exposure means new customers.
A LOT of new customers!
The TikTok for Business mantra is not one to be taken literally and is a useful message for marketers to extend across all social platforms and campaigns. It aims to encourage marketers to embrace the creativity of the platform which is known for the so-called #TikTokMadeMeBuyIt phenomenon.
In an attempt to highlight the benefits of following TikTok’s advice, they’ve shared statements from brands that have followed this advertising trend with great success.
As explained by TikTok Global Business Marketing head Katie Puris: “…what happens on TikTok is completely unique. Every day, people participate in campaigns, build alongside them, and even create their own TikToks for brands and products they love. We frequently hear people say, ‘I didn’t even realize that was an ad!’ and that’s the goal on TikTok. The work is so good, it fits right in and it’s celebrated… just like a TikTok.”
This is why I’ve created a FREE TikTok For Entrepreneurs & network marketers Cheat Sheet! I will also send you a video training that contains the key pieces of information that have allowed me to successfully grow my following so quickly!!
One of the keys to being a successful Internet Entrepreneur is choosing a niche. One of the challenges of the World Wide Web is its expansive reach and versatile nature. As the old joke goes, the best thing about the Web is that you can do virtually anything, the worst thing about the Web is that you can do virtually anything.
Pick a starting point that you’re interested in and stick with it until you are successful or you have established that your idea is not as profitable as you originally thought.
When you begin to market, where do you start? You know you don’t want to compete with some of the large companies on the Net. However there are great opportunities for small and nimble operators.
Analyze what you are selling or what you want to sell. It should be in an area that you know a lot about or want to learn about. It may have wide appeal, but think of those it appeals to most. For example, does your product appeal to musicians? That’s a pretty wide market. Narrow it down. Who is most likely to be interested, singers or instrumentalists? From there you might want or need to narrow it even further. For example, your product might appeal to musicians of a certain age, or musicians who favor a certain kind of music or even a particular singer.
After narrowing it down as far as you can, think of appropriate keywords. Check with Google to see how many sites come up using these keywords. Next, use a site that tracks keyword usage (such as Word Tracker or Overture) to see if there are plenty of users looking for that information. If there are enough potential customers and the competition is low, you may have found your niche.
After you have chosen your niche, try to use it in your Website title. This can help your Website ranking. Another tool for choosing a niche is to study the competition and find out how to make your site unique.
Choosing a niche will help your Website stand out. Find one with plenty of potential customers and little competition and you have a very good chance of watching your business grow.
7 Habits of Outrageously Successful “Home-Based” Entrepreneurs
You’ve read the ads or seen the infomercials. “Build a six or seven figure income while lounging in your pajamas in your work at home business.” For many people who hear this, their scam detector goes up and they become defensive. Why? Because they have heard countless horror stories of people who have lost their shirts trying to create a business from home. However, the truth is there are thousands of home based entrepreneurs around the country who have cracked the code, created their place in the world and taken it to the bank. So how did they do it? Why do some people struggle and never ever break even, while others create outrageously successful home based careers?
There are certain habits which I believe are consistent with all of these enterprises. Here are seven habits or traits to insure an outrageously profitable home-based venture.
Find a hungry target market and look for a product or service to meet their needs. I am surprised how many frustrated entrepreneurs miss this. What often happens is someone gets excited, hit by an entrepreneurial seizure and tries to start a business with a product or service and feels it will sell simply because of their emotional attachment. Keep your mind open when looking at home based business income opportunities. However, make sure someone wants to buy whatever you have to sell before you jump in. Don’t get me wrong, you want to have a passion for what you do. However, if you love 8 track tapes it might be a problem. And depending on your age you might be thinking, “What’s an 8 track tape?” Get my point? However, if you find a group of people who are hungry for what you have it is like shooting fish in a bucket. When you find a group that has a problem they want solved they will pay you to do it.
Understand nothing happens until a sale is made. I am amazed at how many budding entrepreneurs say they hate sales. This is unfortunate because everything else in a business is an expense. If you don’t have sales coming in the door eventually the doors will close. Sales and marketing if done correctly is the engine to a company’s success. The key is to add value to the customer at every opportunity. One of the vital things to remember is the first time you obtain a client is the most expensive. But real wealth is built when you have the opportunity to sell to a customer over and over again. Some companies even take a loss to get the customer in the pipeline because they realize the real money is on the back end and the true profit is in the lifetime value of the customer.
Develop a strong team. One of the traits that will accelerate the success of any business is the leverage generated by the help of others. While you are building a home based business you don’t want to do it alone. There are only 24 hours a day and you can’t do everything. You want to look for opportunities to outsource all non revenue generating activities. Successful proprietors don’t waste a lot of time on filing and organizing.
Focus on the business, not just working in the business. What separates you from being able to create a company that provides you with great income and lifestyle versus one that you are chained to the doors is a matter of focus. Successful entrepreneurs focus on the big picture. I’m saddened when people say, “No one can do what I do.” This might be true however it presents a great challenge. You are now a slave to your business. The business no longer serves you. The goal must be to take “you” out of as much of your business as possible. Look for ways to remove you, automate and systemize the process. One of the ways to do this is to use the leverage of technology. You might want to use a website that allows people to order your product or service 24/7. Or you might write a book which can be sold while you are asleep. Get the picture.
A highly successful home based business has a central theme or mission. Many home based businesses never reach success because they are trying to do too many things at the same time. You might be saying, “But I want to create multiple streams of income.” The problem with multiple streams of income can be a nightmare if approached incorrectly. New entrepreneurs often make the mistake of trying to create several profit centers from non aligned businesses. For example, you will find people who try to start real estate, network marketing and internet marketing all at the same time.
The reason you will almost never have success with this strategy is you can not build momentum. Each business has a totally different business model and you can’t leverage the energy of one to another. However, the successful home based entrepreneur understands the law of momentum. For example, if you were an author one of your products would be the book. However, you could spin that product into an empire by leveraging it into an ebook, tape set, work-book, seminar, boot camp and coaching program. Do you see the power of having one central product or theme and how you can leapfrog to success? You want to be focused and committed to a central theme. Once you have success you can add another stream of income. This trait is one of the hidden keys to success.
Resilient and quick to adapt to change. This is one of the distinct advantages solo-entrepreneurs have over large companies. Oftentimes large corporations invest thousands of dollars in a project and even when they know it’s not working they are slow to change. In Corporate America this may not kill a business because one mistake is just a cog in the wheel. However, in small business your ability to change on a dime allows you to test things and when things work you do it with massive all out action. And when something is not working you simply let it go, test something else and move forward.
Commit to continual education. Now, I am not talking about another degree or certificate. There are plenty of people with plaques on their walls that aren’t able to create the income and lifestyle they want. However, I love the quote by one of the leading experts in self-development. Jim Rohn says, “Formal education will make you a living; self education will make you a fortune.” Personal development and specialized knowledge often is the difference between a fledgling operation and one that has an outrageously bottom line. Why? Because successful people know that the best investment they can make is in self. Make sure that you are always staying ahead of the curve and immerse yourself in your area of expertise. You can do this by attending seminars, tele-classes, boot camps or participating in coaching programs.
Should you be interested to learn how to do attraction marketing, email us at julia@attractionmarketingcoachjulia..com