3 Powerful Tactics That Motivate Customers To Buy

Wooing customers is a little bit like dating. No, you can’t present the engagement ring on your first date! There’s a two-way relationship that grows one step at a time before it leads to the church doors. You can’t rush it… you can’t skip it… if you’re looking for the satisfaction of a life-long commitment.

Getting to know your date, or getting to know your customer takes a little time and effort. The personality, likes and dislikes of each date are different, but customers share some commonalities that you, the marketer, can grab onto. Give them what they want, and they’ll become the loyal, life-time customers that make your business prosper.

Forget About Selling… Put The Emphasis On Buying

People like to think that all of their buying decisions were reached due to their own great ideas and skillful shopping. Hey, no one is fond of a pushy salesman. A salesman who “HELPS” them discover the best buy for their buck on the other hand, is a hero.

Really, when a person walks into your place of business, they are most likely thinking of making a purchase before they get there. You don’t have to persuade them to buy. You can take it easy, and simply help them decide what the best purchase is.

Keep your focus on the customer and his needs. Think… what benefits would he be most interested in? What is the price range he can afford? Basically, keep in mind that you are there to serve his needs, not persuade him. Ah, the pressure’s off!

Make Purchasing A “Sure Bet”

Buying is a “risky” business. The higher the price tag reads, the higher the risks are! Yep, a customer is just looking for a product that satisfies the needs he purchased it for. The question they ask themselves is… “Is it worth it?”

Hey, it’s a legitimate question. The world is full of scams where you spend your hard earned cash and end up with trash that doesn’t last and that you can’t get serviced. A few tough lessons leave customers wary about off-the-cuff purchases. They want something they can trust.

A money back guarantee alleviates a great amount of concern in the mind of the consumer. There’s peace in knowing that if the product doesn’t live up to its claims, they aren’t stuck footing the bill for a piece of junk.

Customer testimonials also clearly tell “would be” buyers that you really do deliver customer satisfaction. No one can say it better than a satisfied customer, but don’t carelessly use testimonials. You need a method to your madness. Pick clear and specific testimonials to use, and include as much about the customer as you possibly can to lend credence to his testimony.

Let Them Know That It’s An Easy Process

Simplicity… ah, it makes life so much easier. Yeah, your harried customers are busy and tired. They don’t want to mess around. Most of the time, they just want to make the purchase and head home. Convenience stores testify to the fact that quick and easy often overrides a better price!

Make the buying process as simple as you possibly can. Remember that not everyone prefers the same method. The more options you have available, the more customers you will please.

When you’re planning your marketing campaign, don’t forget to point out the quick, fast, and easy benefits of your product. Remember that value isn’t everything. It’s pretty easy to charm your customers when you know what they like! Keep these 3 tactics in mind as you go about the daunting task of growing your business and expanding your customer list… and watch your profits go through the roof.

60 Minutes To Clear Goals

I think that most people would agree that the people who have goals are more successful than those who do not have any.

I often talk about leadership and management. Leadership is about doing the right things while management is about doing things right. Often when we study time management, we study efficiency (doing things right) and make the assumption that we have the effectiveness (leadership) solved.

The first step in any time management system should be to work on goals and as such, I use the following 60 Minute Goal Setting Exercise.

At the top of a blank piece of paper write down “values” and then spend 10 to 15 minutes writing down everything that you value.

At the top of a blank piece of paper write down “lifetime goals.” This is where you dream. For example, what places would you like to visit; what experiences would you like to have; what would you like to accomplish within your lifetime. This might include traveling to Australia; getting a university degree; living in an X square foot house, etc. There are no rules to this brainstorming – simply make a list.

At the top of a blank piece of paper write down what you would do if you had six months to live. This part of the exercise really came home to me this week when one of my close friends died at 36 years old. Some of us may have only six months to live; however, we may not know it yet. List everything that you would do if you had only six months to live. Part of the purpose of this exercise that I found works well for me is that it brings the truly important into focus. Often I find things that I would do if I had only six months to live that are not listed on my lifetime goals.

At the top of a blank piece of paper write down your goals for this year. After doing the first three steps, you will find this step much easier than the others. These are the goals to focus on NOW.

This total exercise will only take an hour. An hour spent clarifying your goals can save you hundreds of hours.